The cities of Sendai, Miyagi Prefecture (including all its municipalities), Yamagata City (Yamagata Prefecture), Fukushima City (Fukushima Prefecture), and Koriyama City (Fukushima Prefecture) serve as core hubs of the Tohoku region. These cities actively promote MICE (Meetings, Incentives, Conferences, and Exhibitions) through regional collaboration.
POINT
Key Features of MICE Promotion in the Sendai MI Regional Area
01
Improved Accessibility:
The development of the railway network centered around the Tohoku Shinkansen (bullet train) and improved air routes, including Sendai Airport, has significantly enhanced access to the Tohoku region. This enables the hosting of MICE events across multiple cities in the wider Tohoku area, strengthening collaboration with cities such as Yamagata, Fukushima, and Koriyama.
02
Unique Regional Attractions:
Sendai City serves as the largest city in Tohoku and is a central hub for MICE, thanks to its excellent convention facilities, wide range of hotels, and abundance of tourist resources.
Surrounding areas, such as other parts of Miyagi Prefecture, Yamagata City, Fukushima City, and Koriyama City, offer MICE venues well-suited for relaxation-focused meetings and events. These areas leverage their rich natural environments and renowned hot spring resorts, creating MICE opportunities that highlight the unique charm of each region.
03
Leveraging Tourist Resources:
The Tohoku region as a whole is rich in natural landscape, hot springs, and historic and cultural sites. These assets add value to MICE events by offering participants a range of enriching experiences. For example, post-conference activities might include visits to hot springs, participation in local festivals, or exploring the region’s vibrant food culture.
04
Strengthening Municipalities Collaboration:
Sendai City and its neighboring cities are working closely together to attract and host MICE events. This regional collaboration enables the organization of large-scale events and international conferences that would be challenging for a single city to manage on its own. By pooling resources and providing unified support, these cities ensure the success of events while highlighting the unique appeal of the entire Tohoku region.
Through these efforts, the Tohoku region not only boosts tourism and business opportunities but also fosters international exchange and strengthens its brand value. This collaborative framework, led by Sendai City, enhances the region’s competitiveness, making it a premier destination for MICE events in Japan.
